Boom Boom chewing gum now packed in paper

Volka Food International, one of Pakistan’s leading confectionery producers, has partnered with Metatex, a high end packaging converter, to introduce advanced metallised barrier paper for its ‘Boom Boom’ chewing gum range.

Working closely with Koehler Paper, Jacob Jürgensen Papier und Zellstoff GmbH, and Trade International, Metatex has enabled the adoption of Koehler NexCoat Smart M – a recyclable, high performance flexible packaging paper. This collaboration brings together Koehler Paper ́s global paper expertise and Metatex’s precision converting capabilities to deliver next generation sustainable packaging solutions to the Pakistani market.

NexCoat Smart M is characterised by extraordinary printability, a high gloss level, and excellent processing on printing and packaging machines. These properties make it the ideal choice for packaging in the food sector. ‘This alliance with Volka Food International and our partners is a milestone for us. The exceptional quality behind Koehler NexCoat Smart M means that we can provide our customers with packaging solutions that are not just visually compelling but also raise the bar to a whole new level in terms of technical sophistication,’ said Metatex CEO Khalid Khanani.

‘These partnerships will enable us to take the next steps and gain a solid foothold in the market with innovative barrier paper offerings that provide optimal product protection. It is one of the ways in which we are creating recyclable packaging solutions that meet the needs of tomorrow and offer a true alternative to plastic,’ added Christoph Wachter, director of flexible packaging paper at Koehler Paper.

‘Christoph delivers outstanding paper innovation expertise from Koehler, brought to life through the precise, market driven execution of Khalid and the Metatex team – supported closely by our local partner, Bilal Zahid. Achieving a project of this calibre in Pakistan is a remarkable breakthrough and sets a new benchmark for advanced paper-based packaging solutions in the region,’ summarised Daniel Breustedt from Jacob Jürgensen.