Beontag to spotlight labelling materials and smart tag innovations at Labelexpo

Beontag, one of the world’s largest manufacturers of pressure sensitive labeling materials and smart tags such as RFID, NFC, and Bluetooth, is set to exhibit its expansive portfolio at the upcoming Labelexpo Europe 2025.

Visitors can find Beontag at stand 3B101, where the team will demonstrate as a trusted partner for adhesives, as well as its deep experience and future focused innovations in customised digital solutions. 

On its label materials side, the company will highlight a robust range of self-adhesive materials, including hotmelt solutions across all facestocks, acrylic adhesives, PET liners, and specialised materials for tickets and tags. Visitors can explore versatile solutions for fast, reliable application across a wide range of labelling demands, including:  

• Wash off labels: the newly launched line that enables easier recycling with no chemicals or hot water, supporting circular packaging systems. 

• ScandArtisan: elegant and high performing textured substrates crafted for premium glass applications such as wine, spirits and jams. 

Beontag’s leadership in versatile digital transformation solutions will present a broad IoT portfolio featuring over 80 standard RFID products and more than 2000 customised solutions.

The highlights at Labelexpo Europe will include: 

• Carrier eWave: microwave compliant and washable RFID tags designed for reusable packaging systems.

• Eco LineEco tags: recyclable, paper based RFID tags with reduced carbon footprint. 

• RFID smart labels: product lines such as Falcon, Pacer, Swift, and Setter are suitable for tracking, authentication, and consumer engagement. 

The company will also contribute to the thought leadership programming during AWA’s Label & Release Liner Seminar 2025, a parallel event taking place on September 15. Speakers here will include Cedric Le Labousse, Beontag’s EMEA general manager for EMEA, outlining smart labelling as a bridge between physical and digital worlds. Meanwhile, Niels Schou, Europe general manager, will join a roundtable panel on the future of pressure sensitive labelling and liner trends. 

Commenting on the event, CEO Alejandro Quiroz Centeno said: ‘Labelexpo Europe is a cornerstone event for Beontag, and we are proud to return with a comprehensive offering that reflects our growth, innovation, and close partnership with customers across Europe. Whether it is reliable materials or intelligent labels, we aim to lead with purpose, demonstrating our commitment to sustainability, performance, and customer focus.’