B&B studio celebrates decade long partnership with Pip & Nut with bold packaging refresh

B&B studio has worked with Pip & Nut on a refresh of its packaging design across nut butter jars and tubs.  

Since creating the Pip & Nut brand alongside founder Pip Murray back in 2014, B&B has been a trusted design partner, helping the brand launch product innovations into new categories like confectionery, and crafting its bespoke glass jars in 2021. 

The latest project sees the Pip & Nut brand return to its best. In recent years, packaging iterations had led to cluttered label layouts, with the brand’s squirrel logo reduced in size to enable greater product communication. For B&B and Pip & Nut, however, reinstating the brand identity was essential – and a new pack layout was crafted that enabled the logo to take up space without compromising product clarity.  

While the existing design relied heavily on verbal messaging, the new solution puts visuals first. Increasing the size of product cameos results in instant tastiness, while increasing associations with naturalness and health. Differentiation is improved too, with brighter colours to enable more intuitive navigation of the existing colour coding system. 

A die cut label shape on the jars brings added emphasis to the logo, a design feature that is replicated on tubs through a bold coloured band. Messaging is reduced to the one claim that has been Pip & Nut’s differentiator from the start – ‘No Palm Oil’ – a message. 

The Pip & Nut creative team also played a key role in designing the back of the packaging as well as the copy featured in the new designs.

‘From my first visit to the studio with a sample of my market stall nut butter, to collaborating with the team on this brilliant refresh, it has always been a pleasure to work with B&B,’ said Pip & Nut founder Pip Murray. ‘The latest designs emphasise the unique personality that has made this brand so special from the start, and I cannot wait to see them on the supermarket shelf!’