60° packaging concept with premium paper by Koehler Paper

The Kurz Group decided to come up with its ‘60° – creative boxes to inspire’ packaging concept for last year’s Luxe Pack trade show in Monaco in order to make a splash. This eye catching concept consisted of four premium cardboard boxes with a sophisticated interlocking system that eliminates the need for adhesives.

Kurz is engaged in the development and production of decorative and functional coatings that are applied to film and foil substrates and can be used in an extremely wide range of industries. The company offers a comprehensive product range that covers surface finishing, decoration, label, and anti- counterfeit security needs, not to mention an extensive portfolio of stamping machinery and embossing tools.

The 60° packaging concept, which was introduced last year for the first time. The concept consists of two elements: the ‘60° – creative boxes to inspire’ and a ‘View what’s next’ slipcase with four accordion fold leaflets. Put simply, it is a product that takes the latest sociocultural developments and trends and translates them into packaging designs and finishing choices.

For its current edition, the ‘60° packaging concept used premium paper by Koehler Paper. The boxes used both Koehler Eco paper premium recycled paper and Icewhite IQ digital printing paper. Meanwhile, the four accordion leaflets were printed on Icewhite IQ. The embossing details, some of which were particularly lavish, were made with tools and technology provided by Hinderer + Mühlich (H+M), a Kurz subsidiary.