‘Proactive health seekers’ are a collective of Gen Z and Millennial urban dwellers, often with high or disposable income, who prioritise health more than other generations. They are also the hottest target group for many contemporary brands right now, and the audience for a new Dole wellness product designed by 1HQ. This new brand is ‘The Secret Nature of Fruit’ (TSNoF). 1HQ worked with Dole Sunshine Company to create and craft the new supplement brand ‘The Secret Nature of

Smurfit Kappa’s innovative three litre Bag-in-Box packaging design has received Amazon’s ‘Frustration-Free Packaging’ (FFP) certification. This is a world first for a generic packaging design, applicable for a wide range of products. Businesses selling on Amazon Marketplace can now use this ready to go, pre-certified Bag-in-Box design avoiding the need to go through costly and time consuming testing at a specialised ISTA certified laboratory to gain FFP certification. Comment

Bacardi, the world's largest privately held spirits company, is cutting cardboard waste this Christmas, by introducing a smart new design for its online gift packs which uses 25% less packaging. Available exclusively from Amazon, the new premium gifting from Grey Goose vodka and Martini Non-Alcoholic aperitivo, can be shipped to online shoppers without any need for additional packaging. The packs, ideal for those looking for Christmas treats that are kinder to the planet, are