Two whisky brands, one shared signature

Premium liquors need sophisticated packaging that matches their exclusivity in every single aspect.

Through two different whisky projects – one for Preussischer Whisky and the other for Salzatal Whisky – the black recycled paper from Koehler Paper’s greenium brand shows exactly how to deliver on this need while seamlessly combining sustainability and diversity of design with a premium aesthetic. The result: an elegant look and a pleasant feel combined with excellent finishing and subsequent processing properties.

The packaging for both whiskies uses premium black recycled paper options that make an extremely compelling case as a result of their elegant appearance, enjoyable feel, and extraordinary subsequent processing properties. The corresponding design deliberately uses a simple, minimalist presentation in which the jet black paper not only underscores the timeless value of the products, but also functions as a platform on which the brands themselves get a powerful spotlight.

Finishing details chosen with great care create vibrant contrasts between the matte surface and tastefully accentuated elements. This not only reinforces the visual depth of the corresponding packaging, but also makes the exclusive nature of these whiskies come alive so that it can be seen. In addition, just briefly touching the paper conveys an impression of unrivalled exclusivity, rendering the premium nature of these brands tangible.

Both packaging solutions illustrate how modern recycled paper can fully live up to the high levels of sophistication required by premium brands. ‘The jet black paper in our greenium brand makes an exceptionally compelling case with its exclusive look, luxurious feel, and outstanding suitability for premium finishing. This makes it the perfect material for packaging solutions that not only make sustainability visible, but also combine it with luxury, distinction, and a strong brand identity in a single package,’ said Udo Hollbach, managing director of the Koehler Paper Greiz mill.