London Packaging Week gives exclusive chance to go hands-on with groundbreaking self-cooling beverage Cool>Can

deltaH Innovations’ Cool>Can marks its debut at London Packaging Week. Inventor James Vyse will take the stage to offer insights into the one of a kind innovation.

Visitors to the two day exhibition at Excel London this September will be the first to experience a fully branded, commercialised, and shelf-ready Cool>Can. The result of two years of development, the can uses a push button activated chemical reaction to rapidly chill room temperature beverages, producing a temperature drop of around 10 to 15°C depending on the starting temperature. The reaction uses only water and a patented salt based coolant, without compromising recyclability.

deltaH Innovations founder and CEO James Vyse has partnered with his Welsh compatriots Brains Brewery to bring Bayside Welsh Lager to market in a fully recyclable self-cooling can, demonstrating the commercial viability of the groundbreaking technology. Attendees can experience the can for themselves in the Discovery Theatre at London Packaging Week, where James will take to the stage to share exclusive details from the development journey behind the Cool>Can.

‘London Packaging Week will be the first place to see a commercial Cool>Can,’ he said. ‘Up until now, we have been sending and discussing prototypes, but what we will actually be presenting is the first Cool>Can in a commercial partnership, with the brand actually on the can. It is a huge leap from technical development and towards mainstream market adoption.’

The collaboration brings together a Welsh inventor and one of Wales’ best known breweries. And, while it is focused on the future of beverage packaging, it is also a tribute to the country’s pioneering place in packaging history. In 1935, Felinfoel Brewery in Llanelli produced Britain’s first canned beer. Vyse believes Cool>Can now gives Wales another significant place in the story of the beverage can.

‘We have had many conversations with brands, but this one felt right,’ he said. ‘I am definitely a proud Welshman, teaming up with a Welsh brand and creating another piece of Welsh history, as I believe this is going to create something special in this business. London Packaging Week is a chance to get in on the ground floor as we scale up to take this to international markets.’

London Packaging Week takes place on 16 and 17 September at Excel London. James will share the engineering, regulatory and commercial story behind the Cool>Can in his presentation, The self-cooling can: turning packaging innovation into reality, at 12:00 on Thursday 17 September in the Discovery Theatre.

Registration is free for industry professionals, with visitors able to secure their free ticket to London Packaging Week here.