Innoaesthetics strengthens product authentication and traceability to combat counterfeiting and grey market activities

Counterfeiting and unauthorised distribution present growing challenges for cosmetic and aesthetic brands operating across international markets.

Counterfeit or diverted products can undermine brand trust and make it more difficult for manufacturers to maintain control over their distribution channels.

As a global provider of professional skincare, medical aesthetics, advanced techniques and private label solutions, Innoaesthetics is committed to protecting the authenticity of its products throughout the supply chain.

To strengthen these efforts, it has implemented an integrated authentication and traceability solution developed with Kurz Scribos. Combining secure smartphone based product authentication, digital intelligence and carton level traceability, the solution supports Innoaesthetics in protecting its cosmetic products while helping combat counterfeiting and grey market activities.

At product level, Innoaesthetics uses ValiGate security labels to make every cosmetic product digitally verifiable. Based on a copy protected, serialised QR code, the solution enables healthcare professionals, distributors and customers to verify product authenticity using a smartphone – without downloading a dedicated application.

The authentication process is designed to be fast and intuitive while providing immediate confirmation that a product is genuine. At the same time, ValiGate creates a scalable layer of protection across the company’s global product portfolio.

Every authentication event is securely processed through Scribos 360, the cloud based digital platform behind the Kurz Scribos solution. While healthcare professionals, distributors and customers receive immediate confirmation that a product is genuine, Innoaesthetics gains valuable insights into authentication activity across global markets.

By analysing verification patterns, scan locations and authentication trends, Scribos 360 helps the company investigate potential counterfeit incidents and identify indications of grey market activities. Combined with carton level traceability, these insights provide greater visibility across the distribution network and strengthen Innoaesthetics’ ability to respond to unauthorised product diversion.

In addition to product level authentication, the company uses UniQR to establish carton level traceability throughout its distribution network. Together with the ScanFirst App, the solution creates packaging hierarchies and links cartons to destination markets and distribution partners.

This additional layer of traceability enables Innoaesthetics to follow products beyond the individual unit, improve transparency across international distribution channels and support investigations into unauthorised product diversion and grey market activities.

As Innoaesthetics continues to expand internationally, protecting genuine products remains a strategic priority. By combining secure product authentication, digital intelligence and carton level traceability, the company has established an integrated approach to safeguarding its products throughout the supply chain.

The collaboration with Kurz Scribos enables Innoaesthetics to strengthen protection against counterfeiting, improve visibility across its distribution network and gain valuable insights into authentication activity and grey market risks. At the same time, healthcare professionals, distributors and customers benefit from a simple and reliable way to verify product authenticity using nothing more than a smartphone.