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Final Fantasy is reborn in beautiful packaging


Square Enix, a renowned video game publisher, is the creator and owner of the iconic Final Fantasy franchise. In 2024, it launched Final Fantasy VII Rebirth, an instalment in the Final Fantasy VII remake project, a reimagining of the legendary 1997 game. 

 


To celebrate the launch, Square Enix commissioned a limited edition promotional snow globe featuring the game’s iconic Gold Saucer. The snow globe was adorned with internal LED lights in various colours, making it a visually captivating piece. The challenge was to create an impressive packaging solution that reflected the brand’s identity, protected the valuable item, and met the client's environmental standards.

 

Print and packaging solutions company Inkmark was tasked with designing the holding box. The brief was to create a limited edition box that not only protected the snow globe but also enhanced its presentation while staying true to the Final Fantasy brand ethos.

 

Square Enix had several key requirements for the packaging:

Brand recognition: the packaging needed to reflect the Final Fantasy branding, especially the dark, mysterious aesthetic with which it is associated.

Environmental responsibility: the client was keen to eliminate traditional polystyrene packaging in favour of more environmentally friendly option, with the outer box specifically needing to be FSC certified and recyclable.

Protection and durability: given the snow globe's weight, the packaging had to provide sufficient protection for safe distribution across the UK, Europe, USA, and Japan.

Premium feel and functionality: the packaging had to be premium in look and feel, with a high quality finish that would leave a lasting impression. 

 

Inkmark chose Olin Colours Black 400 g/m2 from Antalis for the project. The Olin Colours range is known for combining rich colours with elegance and quality, making it ideal for high end packaging solutions. It is also FSC and ecf certified, aligning perfectly with the client’s environmental objectives and what is more, all Antalis’ creative papers are carbon balanced as standard, via the World Land Trust.

 

Inkmark designed a crash lock box with a tuck top security tab, ensuring the globe was securely held in place. The substantial board weight offered both rigidity and strength. 

 

The company utilised a SwissQprint Nyala 3 to apply a raised ink effect on the smooth Olin Colours surface. The raised ink, combined with the luxurious texture of the Olin Colours Black, created a strikingly tactile experience.

 

The Olin Colours material met the aesthetic and functional requirements and supported the environmental goals. The packaging was well received, with praise for its premium look and feel.

 

Mark Sutor from Inkmark noted, ‘The launch of the game was a significant milestone for our team, requiring us to create a special limited edition solution for the global launch. The Olin Colours range was integral to our success, allowing us to produce a box that was as beautiful as it was functional.’

 

 

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