Final call for entries to the Innovation Awards 2026 at London Packaging Week

The deadline for the London Packaging Week Innovation Awards 2026 is fast approaching: entries close on Friday April 24, 2026.

This is the last chance for brands, designers, manufacturers and packaging innovators to put their work forward for one of the industry’s most respected and commercially influential awards programmes.

The Innovation Awards sit at the heart of London Packaging Week, recognising packaging that delivers on both creativity and performance, from structural ingenuity and technical execution to sustainability credentials and real world commercial impact.

Entries are assessed by a judging panel of senior industry leaders spanning luxury, beauty, drinks and FMCG, with decision makers from organisations including Diageo, Pernod Ricard and Glenmorangie in premium drinks; Starbucks, Carlsberg Britvic, Marks & Spencer and Kingfisher plc across FMCG and retail; and leading beauty, personal care and prestige fragrance brands such as Burberry (fragrance and luxury), Boots, Trinny London and PZ Cussons.

Alongside these brand voices, the panel also includes perspectives from organisations such as the British Beauty Council and the Food and Drink Federation, bringing together a breadth of expertise across brand strategy, retail, category development and sustainability leadership.

Collectively, this reflects the realities shaping packaging today. This ranges from global brand identity systems and scalable drinks innovation to circular packaging models, regulatory pressure, and the ongoing drive to reduce environmental impact while enhancing consumer experience.

This is best evidenced in the profile of companies and the calibre of entries submitted into the London Packaging Week Innovations Awards 2025. This saw hundreds of entries received from industry icons and rising disruptors alike, including Charlotte Tilbury, Harrods, Macallan, Glenmorangie, Hendrick’s Gin, Hennessy, Clive Christian, Hotel Chocolat, Innocent, Lush, Starbucks, Belvedere, The Glenlivet, and Mondelez International.

From prestige advent calendars and illuminated bottle caps, to refillable skincare and paper based chilled food packs, these entries are evidence of the bold thinking across every sector and look to elevate packaging beyond function into a medium for storytelling, sensory experience and positive environmental impact.

As Christelle Anya, content and community director for London Packaging Week, noted: ‘These awards are about recognising packaging that goes beyond aesthetics. We are looking for work that pushes innovation forward, strengthens consumer engagement, advances technical capability and demonstrates clear commercial value. Impact is essential.’

The 2026 Innovation Awards span 23 categories capturing the full spectrum of innovation across the global packaging industry.

Finalists and winners will be announced at London Packaging Week on 16 and 17 September 2026 at Excel London.

Winning entries will be showcased in front of thousands of brand owners, designers, manufacturers and decision makers.

Final deadline: Friday April 24, 2026

To enter, visit: www.londonpackagingweek.com/innovation-awards