Falconer creates distinctive luxury four can presentation box for Toby&Co

Falconer Print & Packaging has partnered with emerging luxury drinks brand Toby&Co to create a distinctive four can presentation pack for the brand’s inaugural expression. Designed to reflect the brand’s premium positioning and storytelling ethos, the new pack represents a step change from the standard 2×2 carriers typically used in the sector.

Crafted to feel rigid, substantial and gift worthy, the box was produced using CrownBoard Prestige, selected for its strength, tactile quality and suitability for high end presentation formats. Falconer printed both sides of the board using a four colour process and applied a matt varnish for a refined finish. Inside, a bespoke fitment system securely separates the cans while elevating the sense of luxury. The structure also features a front locking tab that holds the product tightly in place and ensures a premium unboxing experience from start to finish.

Founder and CEO Toby Gorn approached Falconer on the recommendation of an industry colleague, with a clear goal to create a launch pack that genuinely did justice to the product and the brand’s style.

'It was anticipated to be gorgeous, but it turned out even better than expected,’ said Toby. ‘The quality is exceptional – it is a perfect design, beautifully executed and a piece of art in itself. From start to finish, the Falconer team was fast, creative and always thinking outside the box. We are incredibly happy with the result and very grateful to the entire team for its efforts.’

Launched as a limited availability product, Toby&Co’s first expression is available through the brand’s website, with selected listings also live across premium specialist retailers, bars and restaurants. The four can presentation box serves as both a gifting option and a collector style showcase for customers seeking elevated, non alcoholic drinking experiences.

 'Working with Toby&Co on their first expression has been a fantastic collaboration,’ added Colin Pow, sales director of Falconer Packaging. 'Toby came to us with a clear vision for a luxury four can presentation pack that would truly stand apart from the standard formats in the market, Our team relished the challenge and we are extremely proud of the result. From engineering a rigid, premium structure to elevating every detail through materials, print and finishing, it is a piece that not only protects the product, but also enhances the brand story and customer experience. We look forward to supporting Toby&Co on its forthcoming releases.’

Following the success of the launch pack, Toby&Co plans to release its second expression, with a similar high specification box already under consideration. A mixed presentation box is also in development, underscoring the brand’s commitment to premium packaging as a core pillar of its customer experience.