Clinical expertise meets premium airless packaging

54MD is a new US skincare brand distinguished by being ‘expert built, not just expert backed’. The brand is built by a network of leading physicians and draws on their knowledge of the difficulties faced by patients to shape its formulas.

Its range includes six essential products which, together, provide everything required for a high functioning skincare regimen. The brand turned to Quadpack to package the range, opting for airless technology to protect the complex formulations. Its clinical background is reflected in the decoration, which endows the packaging with clean, minimalist aesthetics.

‘Quadpack was the most responsive supplier we spoke to and came to every conversation with the information we needed. It was also flexible with some of our more unique asks and processes, which mattered a great deal for a brand building from scratch,’ said CEO Peter Sigalos.

54MD’s antioxidant serum, brightening serum and retinoid serum benefit from the stylish design and powerful protection of Quadpack’s Crystal Ballet airless solution. This refillable, double wall pack features a high end glass bottle, adding solidity, transparency and a cold touch effect. The exfoliating cleanser comes in Quadpack’s Big Jam Airless, with a higher, 150 ml capacity. All components are made of recyclable materials and are easily dismantlable for ease of recycling. The airless pumps are entirely metal free.

The day cream and night cream are similarly packaged in a bespoke airless jar, designed to seamlessly match the minimalist motif of the range. All packs have a custom colour matte finish, with 54MD’s understated branding applied through a silk screen process. The result is a coherent look and feel that inspires confidence.

Peter concluded, ‘Quadpack was responsive, flexible and straightforward throughout the development process. We love how our brand vision came to life on the packaging. Since we launched in June, the consistent reaction among consumers is that the packaging looks and feels super premium.’