CCL to presents functional solutions for a true circular economy
- steve8125
- Jun 27
- 2 min read
CCL Label is to present its label and packaging solutions at Drinktec 2025 that support a circular economy and reuse schemes. The focus is on developments that can increase recycling rates, enable larger scale refill systems, reduce CO2 emissions – and at the same time help brands stand out on the shelf.

CCL is to introduce EcoShear, an adhesive technology developed specifically for single use glass bottles. Traditional labels can compromise the quality of recycled glass or stick so strongly to the shards that they are rejected during sorting and recycling. In contrast, EcoShear allows for virtually residue free removal during the recycling process. This reduces glass waste to just 1.5 kg per ton and significantly increases the yield of high quality recycled glass.
The new generation of floatable polyolefin sleeves enables a switch from opaque HDPE or PET to transparent PET for yogurt, protein drinks, probiotic beverages, or other light sensitive products. The light protection barrier is moved from the bottle to the sleeve, and carbon free inks optimise the PET recycling process. Bottles retain their familiar white look but are now compliant with ‘design for recycling’ standards.

With Low Temp WashOff, CCL brings its proven WashOff technology for returnable glass to the reusable PET (refPET) market. The labels detach cleanly during washing at temperatures starting from 58 °C and shrink to support the removal process – delivering increased line efficiency and attractive product presentation. A proven, efficient solution for brands using reusable refPET systems.
With its mono-material pouches made from PE or PP, CCL presents a future ready solution for flexible packaging that enables brands to comply with PPWR regulations. The big advantage: unlike conventional pouches made of multiple laminated plastic layers, these consist of a single material type – such as pure polypropylene. Monomaterial structures allow for a clean material stream that integrates more easily into existing recycling systems – a key requirement for functioning circular economy models. Additionally, they offer a significantly lower carbon footprint compared to multi-material packaging.
CCL is also presenting complete solutions for reusable packaging systems at Drinktec: labels with integrated RFID technology that can be applied to each reusable container, enabling seamless digital tracking throughout the entire supply chain. The eAgile platform links each packaging unit to a unique digital identity – allowing for real time monitoring and management of cycles, locations, and conditions. This makes reuse not only more sustainable but also economically efficient and transparently scalable.
You can visit CCL Label at Drinktec in Munich from September 15 to 19, in hall C2, booth 358.

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