Burgopak designs packaging for painless blood collection device

Burgopak has been hired by preventative healthcare company Qured, to design user friendly packaging for its Tap II blood collection device and return mailer.

The device uses micro-needles thinner than an eyelash to draw a blood sample from the upper arm, making blood collection at home painless and simple. After the test is completed, samples are sent to Qured’s labs for analysis.

The brief was to update the existing packaging, also designed by Burgopak, while retaining the premium unboxing experience. Some of the components being packaged had changed and there was a need to speed up fulfilment to avoid any bottlenecks as the business scales up.

Based on Qured’s feedback the pack was simplified, using Burgopak’s proprietary Coupe design. This has resulted in less complexity and material in the pack, making it quicker for Qured to fulfil components into the box, resulting in improved operational efficiency and cost savings.

Thorough tests were carried out to ensure the items were secure inside the pack after simplifying the design.

Olha Zyuz, logistics lead at Qured, said: ‘Our mission is to shift mindsets away from reactively treating illness and make preventative health screening accessible to millions. As part of this it’s essential that we continually evaluate our product to ensure it is the best it can be. 

‘The user experience is always top of mind and we are confident that the updated packaging will help streamline the process for our customers, while simultaneously enabling us to accelerate fulfilment and reduce costs.’

Alexander Parker, head of wellness at Burgopak, said: ‘This project proves how small changes can deliver tangible benefits – which makes evolving packaging designs like this just as exciting as ground up redesigns. 

‘It is so important to have ongoing conversations with clients – they often reveal insights into their business that could benefit from a thoughtful design intervention.’

The packaging is made of 265 g/m2 MetsäBoard Pro FBB Bright FSC mix credit, with a 23 mm double faced white satin ribbon.