German skincare brand All You Need has launched a luxury skincare range for minimalist, highly effective care rituals that fit seamlessly into your life. Developed by Dr Gloria Mang, it contains high quality ingredients from nature, while the airless packaging is designed to reduce environmental impact.
The brand approached Quadpack to create a packaging solution for all products in the range, one which combined formula protection, recyclable materials and high end aesthetics aligned with its strong identity. Local production was a key requirement, to keep carbon footprint to a minimum.
Quadpack’s Regula Airless ticked all the boxes, being made and decorated at its facilities in Germany, which run on renewable energy. Made of PET (polyethylene terephthalate) and PP (polypropylene), it comes in 15, 30 and 50 ml sizes to house the seven different references. Airless technology preserves the integrity of the complex formulations, which include creams, balms, serums and a foaming gel. The packs are injected in a warm pastel yellow, which the brand associates with natural beauty and purity. Matte lacquering and two colour silk screening complete the decoration, creating a sumptuous, coherent look and feel across the whole range.
The brand explained the reasoning behind its choice of airless packaging, saying: ‘This is the most elegant and effective way to maintain the efficacy of the ingredients and is much more hygienic than conventional packaging in the cosmetics industry. All products are leak proof thanks to the airless dispenser and can be taken anywhere – even when travelling. All packaging and cosmetic products are sustainable because they are developed, manufactured and packaged in Germany.’
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