Creation Reprographics has shared insight on the refreshed role of touch in packaging design, indicating where the biggest growth opportunities may lie for brand owners. The business, which partners with packaging printers and converters to deliver high quality reprographic services and outstanding shelf appeal, highlights the resurging power of ‘haptic marketing’ as the FMCG (Fast-Moving Consumer Goods) sector begins to settle back to normality. Matt Francklow, managing dire

Some 83% of brand owners project that label purchase volumes will increase or remain the same in 2021 across all formats, despite the impact of the Covid-19 pandemic on supply chains. According to this year’s Finat Radar Brand Owner survey, 74% of companies anticipate that volumes will increase, despite 46% of firms revealing that they had experienced supply disruptions over the last ten months. The encouraging news is that despite the uncertainty, the outlook for the Europea

The Label Makers has teamed up with Tees Valley based gin distillers, Steel River Drinks, to create an impactful, industrial looking label for a premium hand sanitiser gel product called Stainsby Gel. Made using gin ingredients and at 70% ABV spirit, the Public Health England compliant hand sanitiser was initially given away to charities and care homes amid shortages caused by Covid-19 coronavirus. The product is currently at retail and aimed at discerning consumers wanting a

Post pandemic partnerships must become a long term marketing tool, says Robert Lockyer, CEO of luxury packaging provider Delta Global. Retail partnerships are a great way to create offerings that leverage the strengths of two individual brands. A wider audience reach, greater brand exposure and new business can all be outcomes of a successful partnership. But with Covid-19 set to have a lasting effect on the economy and customers coming to terms with their adjusted needs and

An interview with Hannu Kasurinen of Stora Enso, who leads the company's new Packaging Materials division. The division was formed after combining the former Consumer Board division and Containerboard business in January 2020. What does the market look like now and how has it been during the Covid-19 outbreak? Demand for our renewable packaging materials has remained on a solid level throughout the Covid-19 crisis, as many of our products have critical end uses such as packag

The BCMPA, the association for contract manufacturing, packing, fulfilment and logistics, has reported that significant increases in enquiries for personal care products are showing no signs of tailing off. Enquiries to the BCMPA for personal care items rocketed by over 500% shortly after the coronavirus lockdown was implemented, while enquiries across all sectors in April 2020 went up 60% compared with 2019. In the same month, interest in the production of hand sanitiser and

The impacts of the coronavirus pandemic are far reaching. Almost every industry and sector has been shaken to the core and forced to adjust to what is being coined the ‘new normal’. And packaging is no different. As businesses’ resources and objectives adapt to changing consumer habits and needs, every touchpoint of a purchase needs to be revised. Packaging plays an important role in connecting brands with customers, so should be a priority in a business' post Covid-19 strate

BPIF Cartons’ members have played a major part in ensuring food, drink and healthcare related packaging has been delivered to brand owners and retailers despite the huge disruption the pandemic has made to so many people’s lives. The importance of the packaging sector has led to many governments around the world declaring packaging as an ‘essential’ industry and vital to maintain highly organised supply chains. Jon Clark, BPIF Cartons’ general manager said: ‘All our members h