Paula’s Choice has been disrupting the beauty industry for years, boasting smart, results driven formulas and transparency throughout the brand to ensure that customers are well informed about their choices. For the past few years, Paula’s Choice has been trading with Smurfit Kappa Benelux, with excellent results. In February 2021, the company partnered with third party logistics provider Walker’s Logistics, which helped it to navigate UK sales – both from the Paula’s Choice