Colton Packaging thinks inside the box with Half the Story

Loughborough based family run business Colton Packaging provides eco conscious packaging solutions for a variety of businesses, and has recently partnered with Nottingham based charitable organisation Half the Story on its latest initiative.

Half the Story produces packaged biscuits for a variety of national transport clients including LNER. In the process, the organisation creates work opportunities for individuals who may have barriers to employment – in particular, homelessness. The commitment to plastic free packaging for its products saw Colton Packaging offer the perfect solution with carefully designed, bespoke boxes.

Every 100 biscuits sold creates one hour of living wage work for a baker at Half the Story, who also has maccess to in-work support and mentoring.

Laura Colton-Smith, managing director at Colton Packaging, commented:

‘As a business, we have always been committed to supporting worthwhile initiatives. Half the Story’s work makes a huge impact on the lives of those who may otherwise struggle to gain full time employment in society.

‘By creating the opportunities they do through the creation of products like the biscuit packs, they quite literally change lives: so to be a part of that effort is something we are immensely proud of.’

Matt Parfitt, CEO at Grace Enterprises, who founded Half the Story. added: ‘We love our bespoke boxes from Colton Packaging. They are a huge step up for us – they look professional and high quality. And even more importantly they help tell the story of the life changing biscuits inside.

‘We are super excited to be partnering with a local, socially minded business to make a difference together. It is about so much more than biscuits and boxes. Each pack represents hours of real living wage work for people who have experienced homelessness.’’

This partnership is set to continue – and grow – with a variety of upcoming projects on the horizon for Half the Story, and a continued dedication to supporting this organisation by Colton Packaging. 

Pictures courtesy: Annie Haley, Half the Story.